Improovment complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework (the “Frameworks”) as set forth by the EU Department of Commerce regarding the collection, use, and retention of Personal Information (as defined below) that is transferred from the European Economic Area (“EEA”), the United Kingdom and/or Switzerland, to the United States in reliance on Privacy Shield. Improovment adheres to the Privacy Shield Principles (the “Principles”) with respect to such information.
1. Personal information we may collect
Where applicable, we indicate whether and why you must provide us with your Personal Information, as well as the consequences of failing to do so. If you do not provide Personal Information when requested, you may not be able to benefit from our Service if that information is necessary to provide you with the service or if we are legally required to collect it.
If you desire to have access to certain restricted sections of the Site or request to receive marketing materials, you may be required to become a registered user, and to submit the following types of Personal Information to Brand Love intelligence: your name, email address, phone number, full user name, password, city, and time zone.
2. Personal information provided by you
Making a Purchase
When you make payments through the Service, you will need to provide Personal Information such as your credit card number and billing address.
We may collect information through your communications with our customer support team or other communications that you may send us and their contents.
In order to allow you to post to your social media platforms, we may ask you to provide your username, account ids, social handle, timezones, and email address.
We may also collect your contact details when you provide them in the context of our customer, vendor, and partner relationships.
2a. Personal Information Collected from Connected Social Media Accounts
If you connect your third party social media account to your Brand Love intelligence account, we may collect certain information stored in your social media account such as:
Brand Love intelligence may allow you to connect a Facebook page or profile to your Brand Love intelligence account, in which case we will access certain information from Facebook regarding your account. In particular, we may collect profile image, display name, username / page ID or profile ID, access tokens, sent posts. This includes the content of your post and engagement data (such as click rates, likes, re-shares, impressions, as well as general engagement counts), to the extent permitted by applicable law. This data will only be used by Brand Love intelligence to provide you with the Service you expect and will not be shared with any third parties.
Brand Love intelligence may allow you to connect a Twitter profile to your Brand Love intelligence account, in which case we will access certain information from Twitter regarding your account. In particular, we may collect profile image, display name, username / profile ID, access tokens, and sent posts. This includes the content of your post and engagement data (such as click rates, likes, retweets, re-shares, impressions, as well as general engagement counts), to the extent permitted by applicable law. This data will only be used by Improovment to provide you with the Service you expect and will not be shared with any third parties.
Brand Love intelligence may allow you to connect an Instagram profile to your Brand Love intelligence account, in which case we will access certain information from Instagram regarding your account. In particular, we may collect profile image, display name, username / profile ID, access tokens, and sent posts. This includes the content of your post and engagement data (such as click rates, likes, re-shares, impressions, as well as general engagement counts), to the extent permitted by applicable law. This data will only be used by Improovment to provide you with the Service you expect and will not be shared with any third parties.
Brand Love intelligence may allow you to connect an YouTube account to your Brand Love intelligence account, in which case we will access certain information from YouTube regarding your account. In particular, we may collect account videos,, display name, username / profile ID, access tokens, and sent posts. This includes the content of your videos and engagement data (such as click rates, likes, re-shares, impressions, as well as general engagement counts), to the extent permitted by applicable law. This data will only be used by Improovment to provide you with the Service you expect and will not be shared with any third parties.
Additionally, if you connect Twitter, Facebook, Instagram or YouTube when utilizing Improovment Reply we may collect: profile image, display name, username / page ID, access tokens, sent or received comment text and sent or received private message text.
Additionally, if you connect Twitter, Facebook, Instagram or YouTube when utilizing Brand Love intelligence Analyze we may collect: profile image, display name, username / handle, access tokens, social accounts insights data and social accounts demographic data, sent tweets, social account’s followers count, social account’s insights data and social account’s audience data.
2b. Personal Information Automatically Obtained from Your Interactions with the Service
When you use our Service, our servers automatically record information that your browser sends whenever you visit a website (“Log Data”). This Log Data may include information such as your IP address, browser type or the domain from which you are visiting, the web-pages you visit, the search terms you use, and any advertisements on which you click.
Cookies and Similar Technologies
Like many websites, we also use “cookie” technology to collect additional website usage data and to improve the Site and our Service. A cookie is a small data file that we transfer to your computer’s hard disk. A session cookie enables certain features of the Site and our service and is deleted from your computer when you disconnect from or leave the Site. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Site. Persistent cookies can be removed by following your web browser help file directions. Most Internet browsers automatically accept cookies. Brand Love intelligence may use both session cookies and persistent cookies to better understand how you interact with the Site and our Service, to monitor aggregate usage by our users and web traffic routing on the Site, and to improve the Site and our Service.
We may also automatically record certain information from your device by using various types of technology, including “clear gifs” or “web beacons.” This automatically collected information may include your IP address or other device address or ID, web browser and/or device type, the web pages or sites that you visit just before or just after you use the Service, the pages or other content you view or otherwise interact with on the Service, and the dates and times that you visit, access, or use the Service. We also may use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message, to the extent permitted under applicable law.
You can instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. Please note that if you delete, or choose not to accept, cookies from the Service, you may not be able to utilize the features of the Service to their fullest potential.
Do Not Track
Brand Love intelligence does not process or respond to web browsers’ “do not track” signals or other similar transmissions that indicate a request to disable online tracking of users who use our Service.
Third Party Web Beacons and Third Party Buttons
Until today we do not use Third Party Web Beacons and Third Party Buttons.
Links to Other Websites
Our Site contains links to other websites. The fact that we link to a website is not an endorsement, authorization or representation of our affiliation with that third party. We do not exercise control over third party websites. These other websites may place their own cookies or other files on your computer, collect data or solicit Personal Information from you. Other sites follow different rules regarding the use or disclosure of the Personal Information you submit to them. We are not responsible for the content, privacy and security practices, and policies of third-party sites or services to which links or access are provided through the Service. We encourage you to read the privacy policies or statements of the other websites you visit.
3. How we may use your personal information
We may use the Personal Information we obtain about you to:
- create and manage your account, provide our Service, process payments, and respond to your inquiries;
- manage account authentication such as two-factor authentication
- communicate with you to verify your account and for informational and operational purposes, such as account management, customer service, or system maintenance, including by periodically emailing you service-related announcements;
- publish your content, comments or messages on social media platforms;
- provide tailored advertising, for Brand Love intelligence services, via Google AdWords;
- aggregate your Personal Information for analytical purposes;
- provide customer support;
- operate, evaluate and improve our business (including by developing new products and services; managing our communications; determining the effectiveness of our advertising; analyzing how the Service is being accessed and used; tracking performance of the Service; debugging the Service; facilitating the use of our Service);
- send you marketing communications about products, services, offers, programs and promotions of Brand Love intelligence, and affiliated companies;
- ensure the security of our Service;
- manage our customer, service provider and partner relationships;
- enforce our agreements related to our Service and our other legal rights; and
- comply with applicable legal requirements, industry standards and our policies.
If you are located in the European Economic Area, we may process your Personal Information for the above purposes when:
- you have consented to the use of your Personal Information, For example, we may seek to obtain your consent for our uses of cookies or similar technologies, or to send you marketing communications.
- we need your Personal Information to provide you with services and products requested by you, or to respond to your inquiries,
- we have a legal obligation to use your Personal Information, or
- we have a legitimate interest in using your Personal Information. In particular, we have a legitimate interest in using your Personal Information to ensure and improve the safety, security, and performance of our Service, to anonymize Personal Information and carry out data analyses.
4. How we share personal information
We may disclose the Personal Information we collect about you as described below or otherwise disclosed to you at the time the data is collected, including with:
Social Media Platforms
We engage certain trusted third parties to perform functions and provide services to us, including artificial intelligence and cloud services, hosting and maintenance, error monitoring, debugging, performance monitoring, billing, customer relationship, database storage and management, and direct marketing campaigns. We may share your Personal Information with these third parties, but only to the extent necessary to perform these functions and provide such services. We also require these third parties to maintain the privacy and security of the Personal Information they process on our behalf.
Compliance with Laws and Law Enforcement
Brand Love intelligence cooperates with government and law enforcement officials or private parties to enforce and comply with the law. To the extent permitted under applicable law, we may disclose any information about you to government or law enforcement officials or private parties as we believe is necessary or appropriate to investigate, respond to, and defend against claims, for legal process (including subpoenas), to protect the property and rights of Brand Love intelligence or a third party, to protect Brand Love intelligence against liability, for the safety of the public or any person, to prevent or stop any illegal, unethical, fraudulent, abusive, or legally actionable activity, to protect the security or integrity of the Service and any equipment used to make the Service available, or to comply with the law.
Other Third Parties
5. How we protect personal information
Brand Love intelligence is very concerned about safeguarding the confidentiality of your Personal Information. We employ administrative and electronic measures designed to appropriately protect your Personal Information against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the Personal Information in our possession. Please be aware that no security measures are perfect or impenetrable. We cannot guarantee that information about you will not be accessed, viewed, disclosed, altered, or destroyed by breach of any of our administrative, physical, and electronic safeguards, subject to requirements under applicable law to ensure or warrant information security.
We will make any legally-required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored Personal Information to you via email or conspicuous posting on our Site in the most expedient time possible and without unreasonable delay, consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system , and any other disclosures that may be required under applicable law.
We also take measures to delete your Personal Information or keep it in a form that does not permit identifying you when this information is no longer necessary for the purposes for which we process it, unless we are required by law to keep this information for a longer period. When determining the retention period, we take into account various criteria, such as the type of products and services requested by or provided to you, the nature and length of our relationship with you, possible re-enrollment with our products or services, the impact on the services we provide to you if we delete some information from or about you, mandatory retention periods provided by law and the statute of limitations.
6. Your rights and choices
If you decide at any time that you no longer wish to receive such marketing communications from us, please follow the unsubscribe instructions provided in any of the communications. You may also opt out from receiving commercial email from us by sending your request to us by email at email@example.com. Please be aware that, even after you opt out from receiving commercial messages from us, you will continue to receive administrative messages from us regarding the Service.
In certain jurisdictions you have the right to request access and receive information about the Personal Information we maintain about you, to update and correct inaccuracies in your Personal Information, to restrict or object to the processing of your Personal Information, to have the information blocked, anonymized or deleted, as appropriate, or to exercise your right to data portability to transfer your Personal Information to another company. Those rights may be limited in some circumstances by local law requirements. In addition to the above-mentioned rights, you also have the right to lodge a complaint with a competent supervisory authority subject to applicable law.
Where required by law, we obtain your consent for the processing of certain Personal Information collected by cookies or similar technologies, or used to send you direct marketing communications, or when we carry out other processing activities for which consent may be required. If we rely on consent for the processing of your Personal Information, you have the right to withdraw it at any time and free of charge. When you do so, this will not affect the lawfulness of the processing before your consent withdrawal.
To update your preferences, ask us to remove your information from our mailing lists, delete your account or submit a request to exercise your rights under applicable law, please contact us as specified in the “How to Contact Us” section below.
7. Data transfers
Individuals Located in the EEA or Switzerland
If you are located in the European Economic Area (“EEA”), the United Kingdom, or Switzerland, we comply with applicable legal requirements for the transfer of Personal Information to countries outside of the EEA, the United Kingdom, and/or Switzerland.
8. Children’s privacy
The Site is not directed to persons under 16. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us at firstname.lastname@example.org. We do not knowingly collect Personal Information from children under 16. If we become aware that a child under 16 has provided us with Personal Information, we will delete such information from our files.
10. How to contact us